Playbooks
Social media playbooks for local businesses
What to post, where and when, written for one kind of business at a time. Each playbook has the platforms worth your time, four kinds of post with ideas, a simple week, opening lines and the mistakes to skip.
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Pick your business
- Hair salonsTurn finished cuts and colours into a feed that books chairs.
- BarbershopsFades, lineups and the shop's vibe, posted every week.
- RestaurantsMake tonight's dish look like the obvious choice.
- CafesKeep your cafe in people's morning routine.
- BakeriesShow what's out of the oven, and take pre-orders.
- Gyms and fitness studiosShow what training with you is really like.
- Yoga and pilates studiosShare a little of the calm hour you sell.
- Nail salonsA gallery of sets people screenshot and book.
- Real estate agentsListings, local knowledge and plain answers.
- Plumbers, electricians and home servicesProof you're local, tidy and good at the job.
- FloristsArrangements, seasons and the big dates, early.
- Tattoo studiosEach artist's style, fresh and healed.
- Food trucksWhere you are today, and why to come.
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