Guides
Social media how-to guides
Step-by-step answers for the jobs that get fiddly when you post to several platforms: links by DM, one video everywhere, approvals, file specs, daily limits and posts that fail. Every limit comes from the platform's own documentation.
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All guides
- How to auto-reply to Instagram comments with a DM linkComment a keyword, get the link by DM: by hand, with Meta's tools, or automated.
- How to post one video to Instagram, TikTok, YouTube Shorts, Facebook, LinkedIn, X, Threads and Pinterest at onceOne file that fits all 8 platforms, each one's limits, and the steps.
- How to set up client or team approval for social posts without paying for extra seatsA free review doc and deadline, and what approval tools charge per seat.
- LinkedIn carousel and Pinterest video specs, and how to schedule themExact file limits for LinkedIn carousels and Pinterest video, and why uploads fail.
- Instagram and TikTok posting limits: daily caps, video length and API rulesDaily caps, video lengths and API rules, from Meta's and TikTok's docs.
- Why scheduled reels fail to post, and how to fix each errorWhat each failed-post error means, and the fix.
- How to manage more than 10 social profiles across several brandsHow each tool counts profiles, what more costs, and how to organise brands.
Looking for what to post? The playbooks cover one kind of business at a time, and the free tools write captions, hashtags and ideas.