Social media playbook for food trucks
A food truck's biggest question is where you are today. Social media answers it, then makes people hungry enough to come. Post your location, your hours and the food, every day you trade.
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What social media is for, for a food truck
Tell people where you are today and give them a reason to come before you sell out.
Where to post
Best first. You don't need every app; these earn their time.
Instagram
Today's spot, food reels, stories with live updates.
Facebook
Events, markets and local groups.
TikTok
Food being cooked reaches locals who don't know you yet.
What to post
Four kinds of post, with ideas you could make this week.
Where we are
Location and hours, every trading day, in the first line.
- Today: [place] 11 to 3
- This week's schedule
- Sold out, see you tomorrow
The food
Close, hot, being made.
- The smash burger on the griddle
- The special this week
- What the queue orders most
Events
Markets, festivals, private bookings.
- We're at the night market Saturday
- Book us for your party
- Festival season schedule
Behind the hatch
The prep, the people, early mornings.
- 5am prep
- Meet the crew
- Setting up in 10 seconds
A simple week
One post a day. Share each one to the other platforms above.
- MondayToday's location
- TuesdayFood reel
- WednesdayEvent announcement
- ThursdayToday's location
- FridayWeekend schedule
- SaturdayMarket day clip
- SundayNext week's schedule
Opening lines that work
The first line of a reel or caption decides if people keep watching. Make them your own.
- We're here until 3. Then we're gone.
- The burger the queue is for.
- Find us here today.
- Sold out in two hours last week.
- Book us for your event.
Mistakes to skip
- Forgetting to post the location.
- Posting the location after you've left.
- No way to book you for events.
How to tell it's working
- Queue size after a location post.
- Event booking enquiries.
- People saying they found you online.
Run this playbook without the daily work
- Makes food posts and reels from your menu and website.
- Posts the same idea to Instagram, Facebook, TikTok and the rest in one go.
- Answers 'where are you today?' in comments on Growth and Pro, and DMs on Pro.
- You approve each post with a tap, or switch on autopilot on Growth and Pro.
Questions people ask
What should a food truck post every day?
Where you are, your hours and one mouth-watering shot of the food. That's the core post.
How do I get booked for events?
Show events you've done, say clearly that you do private bookings, and make the enquiry easy.
See your own posts first.
Paste your food truck's website and Socialhand makes a reel, a carousel and posts for all 8 platforms, free. If you like them, plans start at $97 a month.