Social media playbook for florists
Flowers are bought for moments: birthdays, sorry, weddings, Mother's Day. A florist's social media should show what you make, remind people of the dates before they come, and make ordering simple.
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What social media is for, for a florist
Be front of mind before every big date, and make ordering easy.
Where to post
Best first. You don't need every app; these earn their time.
Instagram
Arrangements, process reels and wedding work.
Pinterest
Wedding and event flowers are planned months ahead from saved pins.
Facebook
Local customers, orders and holiday reminders.
What to post
Four kinds of post, with ideas you could make this week.
Arrangements
Each one in good light, with what it's for.
- Today's bouquet of the day
- Birthday bunch under a set price
- A sympathy arrangement, done gently
Process
Market mornings, conditioning, building a bouquet.
- Flower market at 5am
- Building a hand-tied bouquet
- How to make your flowers last longer
Weddings and events
With the couple's OK. Show the details.
- Bridal bouquet, start to finish
- Table flowers for 100 guests
- Arch install time-lapse
Dates
Remind people early: Valentine's, Mother's Day, holidays.
- Mother's Day pre-orders are open
- Valentine's order deadline
- Christmas wreath workshop
A simple week
One post a day. Share each one to the other platforms above.
- MondayBouquet of the day
- TuesdayFlower care tip
- WednesdayProcess clip
- ThursdayWedding or event
- FridayWeekend orders
- SaturdaySaturday market
- SundayWhat's in season
Opening lines that work
The first line of a reel or caption decides if people keep watching. Make them your own.
- Make your flowers last a week longer.
- What's in season this week.
- Built in 60 seconds.
- Order by Friday for Sunday.
- The bouquet people send to say sorry.
Mistakes to skip
- Posting the date reminder the day before.
- No prices or delivery area.
- Same angle on every arrangement.
How to tell it's working
- Orders from social, especially before big dates.
- Wedding enquiries from Pinterest and Instagram.
- Saves on arrangements.
Run this playbook without the daily work
- Makes arrangement posts and date reminders from your website and products.
- Plans posts around the big dates so reminders go out early.
- Answers 'do you deliver to...?' in comments on Growth and Pro, and DMs on Pro.
- You approve each post with a tap, or switch on autopilot on Growth and Pro.
Questions people ask
When should a florist start posting for Mother's Day or Valentine's?
Two to three weeks before, with a clear order deadline, and again in the last few days.
Is Pinterest worth it for florists?
For weddings and events, yes. Couples save flower ideas months before they book.
See your own posts first.
Paste your florist's website and Socialhand makes a reel, a carousel and posts for all 8 platforms, free. If you like them, plans start at $97 a month.