Social media playbook for plumbers, electricians and home services
Most people only look for a tradesperson when something breaks. When they do, they check if you're real, local and tidy. Social media is proof: finished jobs, quick tips and how fast you answer. It doesn't need to be fancy.
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What social media is for, for a home service business
Be the name people remember, and trust, when something breaks.
Where to post
Best first. You don't need every app; these earn their time.
Facebook
Local groups and neighbours recommending trades. Where many calls start.
Instagram
A gallery of finished jobs that proves the quality.
YouTube
Short how-tos people search for, which show you know your trade.
What to post
Four kinds of post, with ideas you could make this week.
Finished jobs
Before and after, with the town named. Keep the client's home private.
- New bathroom in [town], before and after
- Fuse box upgrade, done in a day
- Leak found and fixed
Quick tips
Small things people can check themselves. It builds trust.
- Where your stopcock is and why it matters
- Three signs your boiler needs a service
- What to do in the first five minutes of a leak
The team
Who's coming to the house. People want to know.
- Meet the team
- Our van, stocked for the day
- Why we wear shoe covers
Availability
Areas covered, emergency hours, booking.
- Covering these areas this week
- Book a boiler service before winter
- Emergency line hours
A simple week
One post a day. Share each one to the other platforms above.
- MondayFinished job
- TuesdayQuick tip
- WednesdayMeet the team
- ThursdaySeasonal reminder
- FridayAreas this week
- SaturdayWeekend emergency hours
- SundayCustomer question
Opening lines that work
The first line of a reel or caption decides if people keep watching. Make them your own.
- Check this before you call a plumber.
- This is what a 20-year-old fuse box looks like.
- Before and after in [town].
- Do this first if water's coming through the ceiling.
- Most people don't know where this is.
Mistakes to skip
- Showing the client's address or house number.
- DIY advice that could be dangerous, especially with gas or electricity.
- Going weeks without posting, then nothing when people look you up.
How to tell it's working
- Calls and quote requests that mention social media.
- Messages from local groups.
- Recommendations and tags from customers.
Run this playbook without the daily work
- Makes job posts, tips and seasonal reminders from your website and services.
- Posts to Facebook, Instagram, YouTube and the rest without you sitting at a computer.
- Answers 'do you cover my area?' in comments on Growth and Pro, and DMs on Pro.
- You approve each post with a tap, or switch on autopilot on Growth and Pro.
Questions people ask
Is social media worth it for a plumber or electrician?
Yes, as proof. People check you before they call. A steady feed of finished jobs and tips shows you're real, local and careful.
What if I don't have time to post?
Take a before and after photo on each job. That alone gives you a post most days.
See your own posts first.
Paste your home service business's website and Socialhand makes a reel, a carousel and posts for all 8 platforms, free. If you like them, plans start at $97 a month.