Social media playbook for real estate agents
Buyers and sellers choose an agent they trust and who knows the area. Social media lets you show both before the first call: homes you're selling, the streets you know, and plain answers to the questions people are scared to ask.
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What social media is for, for a real estate agent
Be the agent people think of when they're ready to move, because they've seen you know the area.
Where to post
Best first. You don't need every app; these earn their time.
Instagram
Listing reels and tours. Where buyers browse.
Facebook
Local groups, older buyers and sellers, open house events.
YouTube
Full tours and area guides keep being found by people searching for the area.
LinkedIn
Referrals, investors and relocation contacts.
What to post
Four kinds of post, with ideas you could make this week.
Listings
Walk-through reels, the best room first, price and area in the caption.
- 60-second tour
- The kitchen that sold it
- Just sold, and what helped
The area
Streets, schools, cafes, parks. Be the local guide.
- Three streets families love
- Best coffee near the station
- What you get for the money here
Explainers
Plain answers to buying and selling questions. Check facts for your market.
- What happens after an offer is accepted
- Five things to fix before you sell
- How viewing day works
Clients
With their OK: keys handed over, first night in.
- Keys day
- First-time buyers' story
- A seller's move, start to finish
A simple week
One post a day. Share each one to the other platforms above.
- MondayNew listing reel
- TuesdayArea guide
- WednesdayBuying or selling explainer
- ThursdayJust sold
- FridayOpen houses this weekend
- SaturdayOpen house clip
- SundayMarket question answered
Opening lines that work
The first line of a reel or caption decides if people keep watching. Make them your own.
- Here's what this budget gets you in this area.
- Don't make this mistake before you sell.
- Walk through this home with me.
- Just sold. Here's what helped.
- Thinking of moving here? Watch this first.
Mistakes to skip
- Only posting listings. Mix in the area and advice.
- Financial or legal advice without checking. Keep it general and accurate.
- Photos that hide a room's real size.
How to tell it's working
- Valuation requests and enquiries from social.
- Viewing bookings from listing posts.
- Messages from people planning to move.
Run this playbook without the daily work
- Makes listing posts, area guides and explainers from your website.
- Turns phone walk-throughs into finished reels on Growth and Pro.
- Posts to Instagram, Facebook, YouTube, LinkedIn and the rest in one go.
- You approve each post with a tap, or switch on autopilot on Growth and Pro.
Questions people ask
What should real estate agents post?
Listings, local guides, plain explainers and client moments. The mix shows you sell homes and know the area.
Is LinkedIn worth it for an agent?
For referrals, investors and relocation work, yes. For first-time buyers, Instagram and Facebook matter more.
See your own posts first.
Paste your real estate agent's website and Socialhand makes a reel, a carousel and posts for all 8 platforms, free. If you like them, plans start at $97 a month.