Social media playbook for yoga and pilates studios
A studio sells a calm hour in a busy week. Social media should feel like a little of that hour: gentle clips of practice, the teachers' voices, the light in the room. Then make the first class easy to book.
Last updated
What social media is for, for a yoga studio
Help people feel welcome before their first class, and keep the community close between them.
Where to post
Best first. You don't need every app; these earn their time.
Instagram
Short practice clips, teachers and the studio space.
YouTube
Short practices and stretches people come back to.
Pinterest
Poses and routines get saved and found for years.
What to post
Four kinds of post, with ideas you could make this week.
Short practice
A one-minute stretch or breath someone can do at their desk.
- One-minute neck release
- A breath for before sleep
- Hip opener after a long drive
Teachers
Their voice and approach. People choose a class for the teacher.
- Why I teach slow flow
- A teacher's favourite pose
- What to expect in my class
The studio
The light, the space, the quiet before class.
- 7am before the first class
- New props have arrived
- The room after evening class
Timetable and events
Workshops, new classes and beginner courses.
- Beginner course starts next week
- Sunday sound bath
- New reformer slots
A simple week
One post a day. Share each one to the other platforms above.
- MondayShort practice reel
- TuesdayTeacher introduction
- WednesdayStudio moment
- ThursdayBeginner tip
- FridayWeekend workshops
- SaturdaySaturday class clip
- SundayWeek ahead timetable
Opening lines that work
The first line of a reel or caption decides if people keep watching. Make them your own.
- Sitting all day? Try this for one minute.
- New to yoga? Here's what your first class looks like.
- The pose our teachers do every morning.
- Your shoulders will thank you.
- Breathe like this before bed.
Mistakes to skip
- Only advanced poses. They can make beginners feel it's not for them.
- Health promises. Keep it to how it feels.
- Timetable changes not posted.
How to tell it's working
- First-class bookings from social.
- Saves on short practices.
- Messages from beginners asking where to start.
Run this playbook without the daily work
- Makes calm, on-brand posts and reels from your website and timetable.
- Posts to Instagram, YouTube, Pinterest and the rest in one go.
- Answers 'is this OK for beginners?' in comments on Growth and Pro, and DMs on Pro.
- You approve each post with a tap, or switch on autopilot on Growth and Pro.
Questions people ask
What should a yoga studio post?
Short practices people can try, the teachers, the studio and what's on. Keep it welcoming for beginners.
Do I need to post every day?
No. Three or four good posts a week, kept up, works well for a studio.
See your own posts first.
Paste your yoga studio's website and Socialhand makes a reel, a carousel and posts for all 8 platforms, free. If you like them, plans start at $97 a month.