Social media playbook for tattoo studios
People choose a tattoo artist by their portfolio, and that portfolio lives on Instagram. Show each artist's style, show healed work as well as fresh, and make it clear how and when books open.
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What social media is for, for a tattoo studio
Show each artist's style so the right clients find them, and fill the books.
Where to post
Best first. You don't need every app; these earn their time.
Instagram
The portfolio, the flash sheets, book openings.
TikTok
Process clips and reveals reach people who are planning their first tattoo.
Pinterest
People save tattoo ideas long before they book.
What to post
Four kinds of post, with ideas you could make this week.
Fresh and healed
Healed work shows quality. Post both, with the client's OK.
- Fresh vs healed, same piece
- Fine-line healed after a year
- Full sleeve progress
Process
Stencil, linework, shading. Clean and calm.
- Stencil to finished in 20 seconds
- Linework close up
- Setting up a clean station
Flash and designs
Available designs and ideas people can book.
- New flash sheet
- Walk-in flash day
- Designs available this month
Artists and booking
Who does what, and when books open.
- Meet our fine-line artist
- Books open on the 1st
- Aftercare in 30 seconds
A simple week
One post a day. Share each one to the other platforms above.
- MondayFresh piece
- TuesdayHealed work
- WednesdayProcess clip
- ThursdayFlash available
- FridayBook openings
- SaturdayStudio life
- SundayAftercare tip
Opening lines that work
The first line of a reel or caption decides if people keep watching. Make them your own.
- Here's how it looks a year later.
- From stencil to skin.
- First tattoo? Watch this first.
- Books open Monday.
- This flash is still available.
Mistakes to skip
- Only fresh, red photos. Healed work sells.
- Unclear booking process.
- Posting someone's tattoo without asking.
How to tell it's working
- Booking enquiries that name an artist.
- Saves on flash and healed work.
- Flash day turnout.
Run this playbook without the daily work
- Makes posts and reels in your studio's style from your website and artists' pages.
- Turns phone clips of a session into finished reels on Growth and Pro.
- Answers 'how do I book?' in comments on Growth and Pro, and DMs on Pro.
- You approve each post with a tap, or switch on autopilot on Growth and Pro.
Questions people ask
Should each tattoo artist have their own account?
Often, yes, with the studio account sharing their best work. Clients follow artists.
What should a tattoo studio post?
Fresh and healed work, process clips, flash and clear booking information.
See your own posts first.
Paste your tattoo studio's website and Socialhand makes a reel, a carousel and posts for all 8 platforms, free. If you like them, plans start at $97 a month.