Social media playbook for photographers
Clients book a photographer for their style, so your feed is your shop window. The best photographer accounts show the work, the experience of a shoot and the person behind the camera. That's what makes someone feel ready to book.
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What social media is for, for a photographer
Show your style so the right clients book, and make the shoot feel easy before they arrive.
Where to post
Best first. You don't need every app; these earn their time.
Instagram
Your portfolio, client galleries and behind-the-scenes reels.
Pinterest
Couples and brands save photo ideas months before they book.
TikTok
Behind-the-scenes and posing tips reach people who are planning a shoot.
Facebook
Past clients, referrals and local families.
What to post
Four kinds of post, with ideas you could make this week.
The work
Your best images, with what the shoot was. With the client's OK.
- One wedding, five frames
- A family session at golden hour
- A brand shoot for a local cafe
Behind the scenes
How a shoot feels. It takes away the nerves.
- What I tell clients who hate photos
- Setting up a shot, start to finish
- The camera bag on a wedding day
Tips
Posing, what to wear, where to shoot. Useful for clients and shareable.
- What to wear for family photos
- Three poses for people who feel awkward
- The best time of day to shoot outside
Bookings
Dates left, mini sessions and how to book.
- Autumn mini sessions are open
- Three wedding dates left next year
- How booking works
A simple week
One post a day. Share each one to the other platforms above.
- MondayPortfolio post
- TuesdayBehind the scenes
- WednesdayClient tip
- ThursdayClient review
- FridayDates available
- SaturdayFavourite frame of the week
- SundayQuestion answered
Opening lines that work
The first line of a reel or caption decides if people keep watching. Make them your own.
- She said she hates photos. Look at this.
- What to wear so you don't regret it.
- One location, three looks.
- This is what golden hour actually looks like.
- Three dates left this season.
Mistakes to skip
- Posting every image from a shoot. Show only your best.
- No clear prices or way to book.
- Posting clients without their OK.
How to tell it's working
- Enquiries and booking requests from your profile.
- Saves and shares on portfolio posts.
- Clients who say they found you on Instagram or Pinterest.
Run this playbook without the daily work
- Makes portfolio posts and booking reminders in your look from your website and galleries.
- Posts the same idea to Instagram, Pinterest, Facebook and the rest in one go.
- Answers 'are you free on this date?' in comments on Growth and Pro, and DMs too.
- You approve each post with a tap, or switch on autopilot on Growth and Pro.
Questions people ask
What should a photographer post on Instagram?
Your best work, behind the scenes of shoots, tips for clients and dates you have open.
Is Pinterest worth it for photographers?
Often, yes. People plan weddings, family shoots and brand shoots with saved pins, so your work keeps being found.
See your own posts first.
Paste your photographer's website and Socialhand plans your month and makes your first post, which you can post free. If you like it, plans start at $97 a month.