Social media playbook for landscapers and gardeners
A garden makeover is one of the most satisfying things to watch. Landscaping social media shows the transformation, proves the quality of the work and reminds people what to do each season. Every job is a post.
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What social media is for, for a landscaping business
Turn every job into proof, and be top of mind when the season starts.
Where to post
Best first. You don't need every app; these earn their time.
Instagram
Project reels and a portfolio of finished gardens.
Facebook
Local groups and homeowners asking for recommendations.
Pinterest
People save garden ideas for months before they hire someone.
TikTok
Transformation videos reach homeowners near you.
What to post
Four kinds of post, with ideas you could make this week.
Transformations
Same spot, same angle, before and after. Show the work in between too.
- Overgrown to finished in one week
- New patio, start to finish
- The lawn, three months later
Seasonal jobs
Tell people what to do now. It reminds them they need you.
- What to plant this month
- Get your lawn ready for spring
- Autumn jobs before the frost
The craft
Materials, plants and how you do it right.
- Why we dig the base this deep
- Three plants that need almost no care
- Choosing a paving stone
Quotes and bookings
Areas covered, how quoting works and when you're booking up.
- Booking spring projects now
- How our free quotes work
- Areas we cover
A simple week
One post a day. Share each one to the other platforms above.
- MondayTransformation
- TuesdaySeasonal tip
- WednesdayWork in progress
- ThursdayCustomer review
- FridayBooking update
- SaturdayPlant of the week
- SundayQuestion answered
Opening lines that work
The first line of a reel or caption decides if people keep watching. Make them your own.
- Same garden, six days apart.
- Do this to your lawn this month.
- Why this patio will last 20 years.
- Three plants you can't kill.
- Booking spring projects now.
Mistakes to skip
- Only posting the finished garden. The process is what people watch.
- Going quiet in winter, then rushing when spring comes.
- Showing a client's house without asking.
How to tell it's working
- Quote requests from your profile and website.
- Saves on transformation posts.
- Jobs that came from local groups or referrals.
Run this playbook without the daily work
- Makes transformation posts and seasonal tips from your website and past projects.
- Film the before and after on your phone; on Pro it comes back as a finished, captioned reel.
- Answers 'how much for a patio?' in comments on Growth and Pro, and DMs too.
- You approve each post with a tap, or switch on autopilot on Growth and Pro.
Questions people ask
What should a landscaper post?
Before and afters, work in progress, seasonal tips and when you're booking. The transformations do the selling.
What do I post in winter?
Last year's best projects, planning tips for spring and early bookings.
See your own posts first.
Paste your landscaping business's website and Socialhand plans your month and makes your first post, which you can post free. If you like it, plans start at $97 a month.