What dates should a small business post for in 2027?
Start with the days your customers already shop for: Valentine's Day on 14 February, Easter on 28 March, Mother's Day on 9 May, Halloween on 31 October, Black Friday on 26 November and Small Business Saturday on 27 November. Add the long weekends, and post a week or two ahead.
The 2027 dates, with what to post
| Date | Day | What it is | What to post |
|---|---|---|---|
| 1 January | Friday | New Year's Day (federal holiday) | Your plans for the year, and New Year offers or bookings |
| 18 January | Monday | Martin Luther King Jr. Day (federal holiday) | Your hours for the day |
| 14 February | Sunday | Valentine's Day | Gift ideas, date-night bookings and offers for two |
| 15 February | Monday | Washington's Birthday (federal holiday) | Long-weekend hours and sales |
| 17 March | Wednesday | St. Patrick's Day | A themed special or a green post |
| 28 March | Sunday | Easter | Holiday hours, brunch, treats or Easter offers |
| 9 May | Sunday | Mother's Day (second Sunday in May) | Gift cards and bookings, from two weeks before |
| 31 May | Monday | Memorial Day (federal holiday) | Long-weekend hours and the start of summer |
| 18 June | Friday | Juneteenth, observed (federal holiday on 19 June) | Your hours, and a local event you support |
| 20 June | Sunday | Father's Day (third Sunday in June) | Gift ideas and gift cards |
| 4 July | Sunday | Independence Day (observed Monday 5 July) | Holiday hours and summer specials |
| 6 September | Monday | Labor Day (federal holiday) | End-of-summer offers and back-to-routine posts |
| 31 October | Sunday | Halloween | Themed products, costumes on the team, a contest |
| 25 November | Thursday | Thanksgiving (federal holiday) | A thank-you to your customers and your holiday week hours |
| 26 November | Friday | Black Friday | Your biggest offer, announced the week before |
| 27 November | Saturday | Small Business Saturday | Why buying local matters, and what's on in store |
| 30 November | Tuesday | Giving Tuesday | A cause you support and how customers can help |
| 25 December | Saturday | Christmas Day (observed Friday 24 December) | Last order dates, gift cards and holiday hours |
| 31 December | Friday | New Year's Eve | A thank-you for the year and your hours for 2028 |
As checked on : OPM: federal holidays (2027 schedule). Federal holidays and the days they are observed are from OPM's 2027 schedule. The other dates follow the calendar: Mother's Day is the second Sunday in May, Father's Day the third Sunday in June, and Black Friday and Small Business Saturday the Friday and Saturday after Thanksgiving.
Plan your 2027 in one afternoon
Pick the dates that fit
Go down the table and keep only the days your customers care about. A florist keeps Valentine's Day and Mother's Day; a gym keeps New Year.
Add your own dates
Your anniversary, launches, events, busy seasons and slow weeks. These matter more than any holiday.
Work back from each date
Put a first post one to two weeks before, a reminder a few days before, and a post on the day.
Fill the weeks between
Most weeks have no holiday. Keep posting your everyday content: your work, your team, tips and reviews.
Make posts in batches
Make a month of posts in one sitting and schedule them, so a busy week doesn't leave your feed empty.
Which dates matter for your business
- Hair and nail salons: Valentine's Day, Mother's Day and the December party season. Post openings early.
- Restaurants and cafes: Valentine's Day, Mother's Day and Father's Day bookings, plus every long weekend.
- Bakeries: Easter, Thanksgiving and Christmas orders, with the last order date in the post.
- Gyms and yoga studios: New Year first, then the start of summer and September.
- Florists: Valentine's Day and Mother's Day, announced at least two weeks ahead.
- Shops of every kind: Black Friday and Small Business Saturday, the busiest weekend of the year for many local stores.
The easier way
- Socialhand plans each month with the holidays and your own dates in it, and uses a holiday only where it fits your business.
- It makes the posts for each date, in your brand, and posts them to all 8 platforms once you approve, or on autopilot.
- Plans start at $97 a month for all 8 platforms, and you can try it free first.
Questions people ask
When is Small Business Saturday in 2027?
Saturday 27 November 2027, the day after Black Friday and two days after Thanksgiving on 25 November.
When is Mother's Day in 2027?
Sunday 9 May 2027 in the US, the second Sunday in May. Start posting gift cards and bookings about two weeks before.
How far ahead should I plan social media posts?
Plan the year's key dates once, then make and schedule posts a month at a time. Post about a big date one to two weeks before it, then again on the day.
Sources
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