What should a restaurant post for in 2027?
The dates that matter most for a restaurant in 2027 are Valentine's Day on 14 February, Mother's Day on 9 May and Father's Day on 20 June. Post one to two weeks before each, and on the day. Between them, post your dishes, your kitchen and this week's specials.
The 2027 dates for a restaurant, with what to post
| Date | Day | What it is | What to post |
|---|---|---|---|
| 14 February | Sunday | Valentine's Day | Your Valentine's menu and bookings, open from late January |
| 9 May | Sunday | Mother's Day | Mother's Day brunch or lunch, booked two weeks ahead |
| 20 June | Sunday | Father's Day | A Father's Day special and family tables |
| 31 December | Friday | New Year's Eve | The New Year's Eve menu, seatings and deposits |
| 1 January | Friday | New Year's Day | What's new on the menu this year |
| 17 March | Wednesday | St. Patrick's Day | A themed special, if it fits your food |
| 28 March | Sunday | Easter | Easter lunch bookings and holiday hours |
| 4 July | Sunday | Independence Day (observed Monday 5 July) | Holiday hours, outdoor seating and summer dishes |
| 25 November | Thursday | Thanksgiving (federal holiday) | Takeout or dine-in for Thanksgiving, and the day's hours |
| 25 December | Saturday | Christmas Day (observed Friday 24 December) | Party bookings from early November, and gift cards |
As checked on : OPM: federal holidays (2027 schedule). Federal holidays and the days they are observed are from OPM's 2027 schedule. Mother's Day is the second Sunday in May, Father's Day the third Sunday in June, and Black Friday and Small Business Saturday the Friday and Saturday after Thanksgiving.
The busy and quiet times of a restaurant's year
- Busiest: December party season, Valentine's Day and Mother's Day.
- Quieter: January and the weeks after summer. Post weekday specials.
- Every week: post the weekend menu by Thursday, when people make plans.
A normal week, when there's no holiday
Most weeks have no holiday. These are the posts that keep your feed going between the big dates.
- Monday: Dish of the week reel
- Tuesday: Behind the kitchen
- Wednesday: The room at night
- Thursday: Special or event
- Friday: Weekend booking reminder
- Saturday: Weekend service clip
- Sunday: Chef or team story
Plan your 2027 in one afternoon
Keep the dates above that fit
Cross out any your customers don't care about, and add your own: your anniversary, events, launches and slow weeks.
Work back from each date
Put a first post one to two weeks before, a reminder a few days before and a post on the day.
Make a month of posts at once
Make them in one sitting and schedule them, so a busy week doesn't leave your feed empty.
The easier way
- Socialhand plans each month for your restaurant with these dates in it, using a holiday only where it fits.
- It makes the posts in your brand and posts them to all 8 platforms once you approve, or on autopilot.
- Plans start at $97 a month, and you can try it free first.
Questions people ask
When is Valentine's Day in 2027?
Sunday 14 February 2027. For a restaurant, start posting about it one to two weeks before.
How often should a restaurant post?
Once a day is plenty, and three times a week is a good start. Posting steadily matters more than posting a lot.
Sources
Read on . Prices and limits change, so check the page before you rely on a number.