What should a hair salon post for in 2027?
The dates that matter most for a hair salon in 2027 are Valentine's Day on 14 February, Mother's Day on 9 May and Christmas on 25 December. Post one to two weeks before each, and on the day. Between them, post transformations, your team and openings.
The 2027 dates for a hair salon, with what to post
| Date | Day | What it is | What to post |
|---|---|---|---|
| 14 February | Sunday | Valentine's Day | Date-night blow-dries and color, booked from early February |
| 9 May | Sunday | Mother's Day | Gift cards and a mother and daughter booking |
| 25 December | Saturday | Christmas Day (observed Friday 24 December) | Party season openings, posted in early November, and gift cards |
| 31 December | Friday | New Year's Eve | Last slots for party hair, and a thank-you for the year |
| 1 January | Friday | New Year's Day | A fresh start: the cut or color people put off in December |
| 28 March | Sunday | Easter | Spring color and your holiday hours |
| 31 May | Monday | Memorial Day (federal holiday) | Summer cuts and lighter color |
| 6 September | Monday | Labor Day (federal holiday) | Back to routine: fix the summer sun damage |
| 31 October | Sunday | Halloween | The team's best costume hair, and a bold color reel |
| 27 November | Saturday | Small Business Saturday | Why booking local matters, and what's new in the salon |
As checked on : OPM: federal holidays (2027 schedule). Federal holidays and the days they are observed are from OPM's 2027 schedule. Mother's Day is the second Sunday in May, Father's Day the third Sunday in June, and Black Friday and Small Business Saturday the Friday and Saturday after Thanksgiving.
The busy and quiet times of a hair salon's year
- Busiest: November and December, then the weeks before Valentine's Day and Mother's Day.
- Quieter: January and late summer. Post openings and offers to fill the book.
- Wedding season, from May to September, brings bridal trials. Show them, with permission.
A normal week, when there's no holiday
Most weeks have no holiday. These are the posts that keep your feed going between the big dates.
- Monday: Transformation reel
- Tuesday: Hair care tip
- Wednesday: Meet the stylist
- Thursday: Carousel of this week's colors
- Friday: Openings for the weekend
- Saturday: Behind the scenes on a busy Saturday
- Sunday: Client question answered
Plan your 2027 in one afternoon
Keep the dates above that fit
Cross out any your customers don't care about, and add your own: your anniversary, events, launches and slow weeks.
Work back from each date
Put a first post one to two weeks before, a reminder a few days before and a post on the day.
Make a month of posts at once
Make them in one sitting and schedule them, so a busy week doesn't leave your feed empty.
The easier way
- Socialhand plans each month for your hair salon with these dates in it, using a holiday only where it fits.
- It makes the posts in your brand and posts them to all 8 platforms once you approve, or on autopilot.
- Plans start at $97 a month, and you can try it free first.
Questions people ask
When is Valentine's Day in 2027?
Sunday 14 February 2027. For a hair salon, start posting about it one to two weeks before.
How often should a hair salon post?
Once a day is plenty, and three times a week is a good start. Posting steadily matters more than posting a lot.
Sources
Read on . Prices and limits change, so check the page before you rely on a number.