What should a florist post for in 2027?
The dates that matter most for a florist in 2027 are Valentine's Day on 14 February, Mother's Day on 9 May and Easter on 28 March. Post one to two weeks before each, and on the day. Between them, post fresh arrangements and what's in season.
The 2027 dates for a florist, with what to post
| Date | Day | What it is | What to post |
|---|---|---|---|
| 14 February | Sunday | Valentine's Day | Valentine's pre-orders, open from late January |
| 9 May | Sunday | Mother's Day | Mother's Day pre-orders, two weeks ahead |
| 28 March | Sunday | Easter | Spring bouquets and Easter table flowers |
| 25 December | Saturday | Christmas Day (observed Friday 24 December) | Wreaths and holiday arrangements, from late November |
| 1 January | Friday | New Year's Day | Winter blooms and a fresh start for the home |
| 31 May | Monday | Memorial Day (federal holiday) | Memorial flowers, posted with care |
| 20 June | Sunday | Father's Day | Plants for Father's Day |
| 25 November | Thursday | Thanksgiving (federal holiday) | Thanksgiving centerpieces |
| 31 October | Sunday | Halloween | Fall arrangements and pumpkins |
| 27 November | Saturday | Small Business Saturday | Your growers, and why buying local matters |
As checked on : OPM: federal holidays (2027 schedule). Federal holidays and the days they are observed are from OPM's 2027 schedule. Mother's Day is the second Sunday in May, Father's Day the third Sunday in June, and Black Friday and Small Business Saturday the Friday and Saturday after Thanksgiving.
The busy and quiet times of a florist's year
- Busiest: Valentine's Day and Mother's Day. Post pre-orders early and the cutoff time.
- Wedding season, from May to October, books months ahead. Show past work.
- Every week: post what's in season and the day's delivery cutoff.
A normal week, when there's no holiday
Most weeks have no holiday. These are the posts that keep your feed going between the big dates.
- Monday: Bouquet of the day
- Tuesday: Flower care tip
- Wednesday: Process clip
- Thursday: Wedding or event
- Friday: Weekend orders
- Saturday: Saturday market
- Sunday: What's in season
Plan your 2027 in one afternoon
Keep the dates above that fit
Cross out any your customers don't care about, and add your own: your anniversary, events, launches and slow weeks.
Work back from each date
Put a first post one to two weeks before, a reminder a few days before and a post on the day.
Make a month of posts at once
Make them in one sitting and schedule them, so a busy week doesn't leave your feed empty.
The easier way
- Socialhand plans each month for your florist with these dates in it, using a holiday only where it fits.
- It makes the posts in your brand and posts them to all 8 platforms once you approve, or on autopilot.
- Plans start at $97 a month, and you can try it free first.
Questions people ask
When is Valentine's Day in 2027?
Sunday 14 February 2027. For a florist, start posting about it one to two weeks before.
How often should a florist post?
Once a day is plenty, and three times a week is a good start. Posting steadily matters more than posting a lot.
Sources
Read on . Prices and limits change, so check the page before you rely on a number.