What should a small business post for Black Friday 2026?
Black Friday is on 27 November 2026 and Cyber Monday on 30 November. Announce your offer a few days before, remind people the day before, post it on the day, and post a last chance on Monday. If you don't discount, post gift cards, bundles or a free extra instead.
The Black Friday week, post by post
Monday 23 November: the teaser
Something is coming on Friday. Show the product, not the price.
Wednesday 25 November: the offer
What it is, how long it lasts and how to get it. One clear image people can save.
Thursday 26 November: the reminder
Tomorrow. Add the time it starts and the link or address.
Friday 27 November: it's live
The offer, posted in the morning, and a short video or story later in the day.
Monday 30 November: last chance
Cyber Monday is the last day. Say when it ends.
If you don't want to discount
- Gift cards, with a small free extra for buying one this weekend.
- A bundle: two products or services together, at the normal price, wrapped as a gift.
- A free add-on with every booking, such as a treatment upgrade or delivery.
- Early access to Christmas bookings or orders for your followers.
- A donation to a local cause for every order, and a post about the cause.
The dates around it
| Date | Day | What it is |
|---|---|---|
| 27 November 2026 | Friday | Black Friday |
| 30 November 2026 | Monday | Cyber Monday |
| 5 December 2026 | Saturday | Small Business Saturday UK |
| 28 December 2026 | Monday | Boxing Day bank holiday (substitute day) |
As checked on : Small Business Saturday UK, GOV.UK: UK bank holidays. Black Friday is the day after US Thanksgiving and Cyber Monday the Monday after. Small Business Saturday UK's date is from its own site, and the bank holiday from GOV.UK.
The easier way
- Socialhand plans Black Friday into your month when it fits, and makes the teaser, offer, reminder and last-chance posts in your brand.
- Write the offer once and the [AI social media post generator](/tools/ai-social-media-post-generator) gives you a version for each platform to try for free.
- Plans start at $97 a month for all 8 platforms, and you can try it free first.
Questions people ask
When is Black Friday 2026?
Friday 27 November 2026, the day after US Thanksgiving. Cyber Monday is Monday 30 November.
How early should I post about Black Friday?
About a week before for a teaser, and two or three days before for the offer itself, so people plan their shopping around you.
Should a small business do Black Friday at all?
Only if it fits. Gift cards, bundles or a free extra work well for businesses that don't want to cut prices.
Sources
Read on . Prices and limits change, so check the page before you rely on a number.