Social media playbook for med spas
People research a med spa for weeks before they book. They want to see real results, understand the treatment and trust the person holding the needle. Social media is where that trust gets built, so be clear, honest and careful with claims.
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What social media is for, for a med spa
Show real results and the people behind them, so someone who has been researching for weeks books with you.
Where to post
Best first. You don't need every app; these earn their time.
Instagram
Where people look at results and check the clinic before booking.
TikTok
Treatment explainers and myths answered reach people who are still deciding.
Facebook
Local clients, events and offers for people who already know you.
YouTube
Longer answers to 'what is it like' and 'how long does it last' that people search for.
What to post
Four kinds of post, with ideas you could make this week.
Results
With written consent, in the same light and angle, with no filters. Say what was done.
- Before and after: same light, same angle, two weeks apart
- A client's results at day one and day 14
- Skin booster results, with the treatment named
Education
Explain treatments in plain words: what it is, who it suits, how it feels and what aftercare looks like.
- Botox or filler: the difference in 30 seconds
- What to expect the day after a peel
- Three questions to ask before any injectable
The injectors
People book a person. Show who they are, their training and how they work.
- Meet our lead injector
- What a consultation is really like
- Why we sometimes say no to a treatment
Offers and events
Keep offers simple and honest. Events and open evenings give people a low-pressure first step.
- Consultation slots open this week
- Skin evening next Thursday
- A seasonal treatment package
A simple week
One post a day. Share each one to the other platforms above.
- MondayResults post
- TuesdayTreatment explainer
- WednesdayMeet the injector
- ThursdayMyth or fact
- FridayWeekend openings
- SaturdayClient story
- SundayQuestion answered
Opening lines that work
The first line of a reel or caption decides if people keep watching. Make them your own.
- Same light, same angle, two weeks apart.
- The question to ask before anyone injects you.
- Botox or filler? Here's the difference.
- What it actually feels like.
- Why we turned this client away.
Mistakes to skip
- Filtered or edited results. People can tell, and so can regulators.
- Posting results without written consent.
- Promising outcomes or making medical claims your rules don't allow.
- Only posting discounts. It makes the clinic look cheap, not safe.
How to tell it's working
- Consultation bookings and enquiries from your profile.
- Saves on education posts: they show what people are researching.
- Clients who say they found you on Instagram or TikTok.
Run this playbook without the daily work
- Makes results posts, explainers and offers in your clinic's look from your website and treatment list.
- Film a few phone clips of a consultation room or a treatment; on Pro they come back as a finished, captioned reel.
- Answers 'how much is it?' in comments on Growth and Pro, and DMs too.
- You approve each post with a tap, or switch on autopilot on Growth and Pro.
Questions people ask
What should a med spa post?
Real results with consent, clear treatment explainers, your injectors and simple offers. Education builds the trust that results alone can't.
Can I post before and after photos?
Yes, with written consent and within the advertising rules where you work. Use the same light and angle, and no filters.
Should a med spa be on TikTok?
If you can explain treatments simply on camera, yes. Many people research aesthetics there before they book.
See your own posts first.
Paste your med spa's website and Socialhand plans your month and makes your first post, which you can post free. If you like it, plans start at $97 a month.