Socialhand vs Submagic
Submagic is a caption and short-video editor: you bring the video, it adds captions, b-roll and cuts. Socialhand edits your filmed takes into captioned reels too, on Growth and Pro, then also makes posts from your website, publishes them on 8 platforms and replies to comments.
Last updated · Submagic's prices checked
The short answer
Pick Submagic if you edit a lot of video and mainly want fast, stylish captions on it.
Pick Socialhand if you want the videos posted and answered as well as edited, plus posts that need no filming.
A week of posting, both ways
Who does each step, and what's left for you.
With Submagic
- YouFilm and upload your video
- SubmagicSubmagic adds captions, b-roll and cuts
- YouTweak the style and export
- SubmagicPublish it (1 profile per platform on Starter and Pro)
- YouMake the posts that aren't video yourself
- YouAnswer comments yourself
You do 4 of 6 steps
With Socialhand
- YouYou upload a long video or a few phone takes
- SocialhandCuts, captions and sizes them into reels (Growth and Pro)
- SocialhandMakes carousels and posts from your website too
- YouYou approve with a tap
- SocialhandPosts on all 8 platforms and answers comments
You do 2 of 5 steps
Side by side
| Feature | Socialhand | Submagic |
|---|---|---|
| Captions | Yes, on every plan: your filmed takes come back as finished, captioned reels (2, 8 or 20 of your own videos a month) | AI auto captions on every plan |
| Clips from long videos | Yes, on every plan: videos up to 90 minutes, cut into up to 3 reels on Starter, 5 on Growth or 8 on Pro | Magic Clips |
| B-roll | Not yet: your edits use your own footage | B-roll on every plan |
| Posts from your website | Yes. Reels, carousels, image posts, motion graphics and text posts, made from your website in your brand | Not listed on its pricing page |
| Publishing | All 8 on every plan: Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads and Pinterest | 1 publishing profile per platform on Starter and Pro. Platforms not named on its pricing page |
| Comments and DMs | Automatic comment replies on Growth and Pro (Instagram, TikTok, YouTube, Facebook and Threads). DM replies on Pro (Instagram and Facebook Messenger) | Not listed on its pricing page |
| Price | $97, $197 or $397 a month, billed monthly | Starter $19 a month billed monthly or $12 billed yearly, for 15 videos a month. Pro $39 or $23. Business $69 or $41 |
| Try it | A free account, no card needed. Paste your website and get a post for each of the 8 platforms | No free plan listed. Try for free, no card required |
Prices checked 21 Oct 2026, from each vendor's own site: Submagic pricing. "Not listed" means the vendor's page doesn't mention it. See Socialhand's plans.
Where they really differ
An editor or the whole job
Submagic is an editor. You bring the video and it adds the captions, b-roll and cuts that make a short video watchable. Its Magic Clips also pull clips from longer videos.
Socialhand edits your takes into captioned reels on Growth and Pro, then keeps going: it makes the rest of the week's posts, publishes them and answers comments.
How much video, and how long
Submagic counts videos per month: 15 on Starter, 40 on Pro and 100 on Business, up to 2, 5 and 30 minutes long.
Socialhand takes videos up to 90 minutes on Growth and Pro and cuts each into up to 3 reels on Starter, 5 on Growth or 8 on Pro.
If you don't film at all
Submagic needs a video to work on. Socialhand doesn't: it makes reels, motion graphics, carousels and image posts from your website, so you can post every day without picking up a camera.
Take 1
Take 2
Take 3When Submagic is the better pick
- You edit lots of videos and mainly want fast, stylish captions.
- You want an API to caption videos in bulk.
- You need 4K exports (Business).
- You only need video editing, at a lower price.
When Socialhand is the better pick
- You want the whole job done: posts, reels, publishing and replies.
- You want carousels, image posts and text posts as well as video.
- You want posts on all 8 platforms without connecting another tool.
- You want comments answered automatically on Growth and Pro.
Questions people ask
Is Socialhand a good Submagic alternative?
If you want your videos posted and your comments answered as well as edited, yes. If captions on videos you post yourself are all you need, Submagic is the focused tool.
How does Submagic pricing compare?
Submagic's pricing page lists Starter at $19 a month billed monthly, or $12 billed yearly, for 15 videos a month. Socialhand is $97, $197 or $397 a month; editing your takes comes with Growth and Pro.
Do I have to film anything for Socialhand?
No. Socialhand makes reels, carousels, motion graphics and image posts from your website without any filming. If you do film, it turns your takes into finished reels on Growth and Pro.
How long can my videos be?
Submagic's pricing page lists up to 2 minutes on Starter, 5 on Pro and 30 on Business. Socialhand takes videos up to 90 minutes on Growth and Pro and cuts them into up to 3 reels on Starter, 5 on Growth or 8 on Pro.
Can I try Socialhand for free?
Yes. Create a free account, no card needed, and paste your website. Socialhand works out your offer and generates a reel, a carousel, image posts and text posts for all 8 platforms, then can post one to each account you connect so you see it live.
See your own posts first.
Paste your website and Socialhand makes a reel, a carousel and posts for all 8 platforms, free. If you like them, plans start at $97 a month.