Socialhand vs Metricool
Metricool is a scheduler and analytics tool that measures your accounts, your competitors and your ads, with a free plan. Socialhand makes the posts for you from your website and publishes them on 8 platforms, from $97 a month.
Last updated · Metricool's prices checked
The short answer
Pick Metricool if you make your own content and care most about analytics, competitor tracking and ads reports, or you manage many brands.
Pick Socialhand if you want the posts made and published for you, with X included and replies drafted.
A week of posting, both ways
Who does each step, and what's left for you.
With Metricool
- YouMake the posts (Canva or the built-in editor)
- YouSchedule them in the planner
- MetricoolMetricool publishes them automatically
- YouCheck analytics and competitors
- YouAnswer messages in the inbox
You do 4 of 5 steps
With Socialhand
- SocialhandReads your website and past posts
- SocialhandMakes reels, carousels and posts in your brand
- YouYou approve the week with a tap, or switch on autopilot
- SocialhandPosts them on all 8 platforms
- SocialhandDrafts comment replies (Growth and Pro)
You do 1 of 5 steps
Side by side
| Feature | Socialhand | Metricool |
|---|---|---|
| Makes the posts for you | Yes. Reels, carousels, image posts, motion graphics and text posts, made from your website in your brand | An AI assistant, an image and video editor and Canva for the content you make |
| Platforms | All 8 on every plan: Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads and Pinterest | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn and Google Business Profile; X is a $10 a month add-on |
| Comments and DMs | Comment replies on Growth and Pro (Instagram, Facebook, YouTube, Threads and LinkedIn): thank-yous go out on their own, questions are drafted for you to send. DM replies on Growth and Pro (Instagram and Facebook Messenger), drafted for you to send | An inbox, plus Flows that turn comments into DMs and reply to keywords |
| Analytics | A Results page with views, engagement, followers, website clicks and leads, plus a weekly report | Analytics, up to 100 competitors, and Facebook, Google and TikTok Ads reports |
| Your own video into reels | Yes, on Pro: the built-in video editor turns your filmed takes into finished, captioned reels (8 of your own videos a month) | An image and video editor for files you upload |
| Price | $97, $197 or $257 a month, billed monthly | Starter from $20 and Advanced from $53 a month billed annually, or $25 and $67 billed monthly, before VAT |
| Try it | A free account, no card needed. Paste your website: your month is planned and your first post made, and you can post it free | A free plan: 1 brand, up to 20 posts a month, no LinkedIn or X |
Prices checked 29 Oct 2026, from each vendor's own site: Metricool pricing. "Not listed" means the vendor's page doesn't mention it. See Socialhand's plans.
Where they really differ
Measuring posts or making them
Metricool's strength is the numbers: analytics with unlimited history on paid plans, up to 100 competitors, and reports on Facebook, Google and TikTok Ads. Its AI assistant helps you write, but the posts are yours to make.
Socialhand's job is making and posting the content. Its Results page shows views, engagement, followers, website clicks and leads, with a weekly report. If detailed analytics and ads reports are why you're buying, Metricool is the stronger tool.
A free plan or a free first post
Metricool's free plan schedules up to 20 posts a month for one brand, on every network except LinkedIn and X.
Socialhand's free account works the other way round: paste your website and it plans your month and makes your first post. To see the kind of posts it writes, try the free Facebook post generator.
Platforms and brands
Metricool covers Bluesky, Twitch and Google Business Profile, which Socialhand doesn't, and charges $10 a month per X account as an add-on. Socialhand includes X on every plan. Metricool's price also grows with the number of brands, up to 50 on Advanced, which suits agencies.
When Metricool is the better pick
- You want deep analytics, competitor tracking and ads reports in one place.
- You want a free plan for a single brand.
- You manage many brands or clients (up to 50 on Advanced).
- You post on Bluesky, Twitch or Google Business Profile.
When Socialhand is the better pick
- You want the posts made for you, not just scheduled and measured.
- You post on X and don't want to pay for it per account.
- You want comment replies drafted on Growth and Pro, and DMs too.
- You film yourself and want the takes edited into reels.
Questions people ask
Is Socialhand a good Metricool alternative?
Yes, if making the posts is what takes your time. Metricool schedules and measures what you make; Socialhand makes it from your website and posts it on 8 platforms. If competitor tracking and ads reports matter most, Metricool is the better fit.
How much does Metricool cost compared with Socialhand?
Metricool's pricing page lists Starter from $20 and Advanced from $53 a month billed annually, or $25 and $67 billed monthly, before VAT. Socialhand is $97, $197 or $257 a month, billed monthly, and it makes the posts as well as publishing them.
Is Metricool free?
It has a free plan for one brand with up to 20 posts a month, on every network except LinkedIn and X. Socialhand's free account plans your month and makes your first post, which you can post free.
Does Metricool post to X?
With an add-on: Metricool's pricing page lists X at $10 a month per connected account. Socialhand posts to X on every plan, along with the other 7 platforms.
Can I try Socialhand for free?
Yes. Make a free account, no card needed, and paste your website. Socialhand reads it, plans your month and makes your first post, with a version for each platform. Connect your accounts and post it free, so you see it live. You can also film one reel in Studio free. Nothing else posts until you pick a plan.
See your own posts first.
Paste your website and Socialhand plans your month and makes your first post, which you can post free. If you like it, plans start at $97 a month.