Socialhand vs Apaya
Apaya and Socialhand both make posts with AI and publish them for you. The main difference is replies: Apaya's pricing page says replying to comments and DMs isn't offered on any plan, while Socialhand answers comments automatically on Growth and Pro and DMs on Pro.
Last updated · Apaya's prices checked
The short answer
Pick Apaya if you're an agency that needs whitelabel, or you want blog posts written as well.
Pick Socialhand if you want comments and DMs answered for you, not just posts made.
A week of posting, both ways
Who does each step, and what's left for you.
With Apaya
- YouSet up your brand
- ApayaApaya generates the posts
- YouCheck them (approval workflows on Supernova)
- ApayaPublishes them automatically on schedule
- YouReply to every comment and DM yourself (not offered on any plan)
You do 3 of 5 steps
With Socialhand
- SocialhandReads your website and past posts
- SocialhandMakes reels, carousels and posts in your brand
- YouYou approve the week with a tap, or switch on autopilot
- SocialhandPosts them on all 8 platforms
- SocialhandAnswers comments (Growth and Pro)
You do 1 of 5 steps
Side by side
| Feature | Socialhand | Apaya |
|---|---|---|
| Makes the posts for you | Yes. Reels, carousels, image posts, motion graphics and text posts, made from your website in your brand | AI post generation, scheduled to publish automatically |
| Your own video into reels | Yes, on every plan: your filmed takes come back as finished, captioned reels (2, 8 or 20 of your own videos a month) | Not listed on its pricing page |
| Comments and DMs | Automatic comment replies on Growth and Pro (Instagram, TikTok, YouTube, Facebook and Threads). DM replies on Pro (Instagram and Facebook Messenger) | Not offered on any plan |
| Platforms | All 8 on every plan: Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads and Pinterest | LinkedIn, Facebook, Instagram, X, TikTok, Pinterest, Google Business Profile, YouTube, Bluesky and Threads |
| Approvals | You approve each post, or switch on autopilot (Growth and Pro) | Review and approval workflows on Supernova |
| Price | $97, $197 or $397 a month, billed monthly | Spark $55, Blaze $103, Supernova $183 a month, billed annually. Enterprise is custom |
| Try it | A free account, no card needed. Paste your website and get a post for each of the 8 platforms | 3-day free trial |
Prices checked 21 Oct 2026, from each vendor's own site: Apaya pricing. "Not listed" means the vendor's page doesn't mention it. See Socialhand's plans.
Where they really differ
Replies are the real difference
Apaya's pricing page is clear about it: community management, meaning replying to comments and DMs, isn't offered on any plan. Posts go out, and the conversations they start are yours to handle.
Socialhand answers comments on Growth and Pro and DMs on Pro, in your voice. Until you trust it, keep every reply on approve-first.
Video from what you film
Apaya's pricing page doesn't list editing your own video. Socialhand turns takes you film on your phone into finished, captioned reels on Growth and Pro, and makes AI video clips on those plans too.
Agencies and blogs
Apaya has things Socialhand doesn't: whitelabel on Supernova for agencies reselling it, and Blog Autopilot on Blaze for blog posts. If either is why you're looking, Apaya is the better fit.
When Apaya is the better pick
- You're an agency and want a whitelabel platform (Supernova).
- You want blog posts written too (Blog Autopilot on Blaze).
- You post on Google Business Profile or Bluesky.
- Someone on your team already answers every comment and DM.
When Socialhand is the better pick
- You want comments answered for you on Growth and Pro, and DMs on Pro.
- You want reels from your own filmed takes.
- You want AI video clips (Growth and Pro).
- You want to try it on your own accounts with no card.
Questions people ask
Is Socialhand a good Apaya alternative?
Yes, if you want replies handled too. Both make and publish posts with AI. Apaya's pricing page says comment and DM replies aren't part of any plan; Socialhand answers comments on Growth and Pro and DMs on Pro. For agencies that need whitelabel, Apaya is the better fit.
How does Apaya pricing compare?
Apaya's pricing page lists Spark at $55, Blaze at $103 and Supernova at $183 a month, billed annually. Socialhand is $97, $197 or $397 a month, billed monthly.
Does Socialhand make videos?
Yes. It makes reels and motion graphics from your website on every plan, turns your filmed takes into reels on Growth and Pro, and makes AI video clips on Growth and Pro.
Does Apaya reply to comments or DMs?
Not according to its pricing page, which lists community management (replying to comments and DMs) as not offered on any plan. If someone on your team already answers everything, that may not matter to you.
Can I try Socialhand for free?
Yes. Create a free account, no card needed, and paste your website. Socialhand works out your offer and generates a reel, a carousel, image posts and text posts for all 8 platforms, then can post one to each account you connect so you see it live.
See your own posts first.
Paste your website and Socialhand makes a reel, a carousel and posts for all 8 platforms, free. If you like them, plans start at $97 a month.